Big data, data science and analytics have the potential to radically change how healthcare services are delivered and improve patient health. Blue Cross Blue Shield of Michigan is leading the charge in re-architecting their data environment on Hadoop for this new future.

In this possible future:

  • Consumers will become empowered to make informed healthcare choices
  • Providers will deliver outcome-based care that is designed for individual patient needs
  • Insurance companies will create products that are proven to improve member health, engage customers through better consumer experience, and optimize operations
  • Pharmaceuticals will use predictive modeling of biological processes and drugs, improve selection of trial patients and minimize risk while improving drug effectiveness

This presentation reviews a case study on the business strategy, technology architecture powered by Hortonworks Hadoop and implementation approach that can be a recipe for success.