Marketing Attribution Analysis at MarketShare
MarketShare delivers marketing analysis as a service to some of today’s largest consumer brands.
Not only is Hadoop a key data storage platform for the MarketShare team, but analysts with SQL skills are innovating on Hadoop to uncover new marketing insights.
Watch this webinar recorded in the Strata + Hadoop World 2015 Solution Showcase to hear Robert Stratton, VP of Analytics, describe how his team uses Alation to:
- Increase analyst productivity by 50%
- Make data files & data structures more accessible to every analyst
- Collaborate on queries & document analytic findings for re-use
Data management & analysis is being redefined on Hadoop by analytics leaders like MarketShare.