Marketing Attribution Analysis at MarketShare

MarketShare delivers marketing analysis as a service to some of today’s largest consumer brands.

Not only is Hadoop a key data storage platform for the MarketShare team, but analysts with SQL skills are innovating on Hadoop to uncover new marketing insights.

Watch this webinar recorded in the Strata + Hadoop World 2015 Solution Showcase to hear Robert Stratton, VP of Analytics, describe how his team uses Alation to:

  • Increase analyst productivity by 50%
  • Make data files & data structures more accessible to every analyst
  • Collaborate on queries & document analytic findings for re-use

Data management & analysis is being redefined on Hadoop by analytics leaders like MarketShare.


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