Build valuable and reusable data products
Data management is changing. With AI tools like ChatGPT, people are shifting from searching to solving—wanting fast, reliable answers, not fragmented data. The answer isn't more cataloging, it's building business-aligned data products: curated, governed, reusable packages that transform raw assets into ready-to-use building blocks for decision-making for both humans and AI. Managed like software, data products bring clarity, trust, and accelerated outcomes, from analytics to workflow automation.
Make data easily discoverable for people and AI
Quality data isn't enough—data products must be discoverable. The Alation Data Products Marketplace makes trusted data products easy to find and understand, by both human and AI consumers. It's outcome-driven: transforming a data catalog metadata inventory into a platform for insight, reuse, and automation with self-service access to easy-to-understand data. Each product is packaged with machine-readable metadata, making it easy to discover, parse, and integrate into AI agents and agentic workflows.
Enforce governed standards at scale
Ensuring quality standards and access methods for data products is critical for confident decisions and accurate AI across the organization. Alation Data Products Marketplace ensures data products are certified for use by requiring they meet your organization’s defined standards, such as metadata documentation, quality, ownership, and compliance before publication. Once published, users can request access through the Marketplace, enabling managed distribution through workflows without manual policy integrations.
Proven value. Tangible outcomes.
90%
Companies that treat data like a product can reduce the time it takes to implement it in new use cases by as much as 90%
(HBR, “A Better Way to Put Data to Work”, Aug 2022)
8.7x
8.7x higher improvement in innovation metrics for those companies with data products, versus those without
(IDC, Office of the CDO Survey Findings, Aug 2024)
30%
Companies that treat data like a product decrease their total ownership (technology, development, and maintenance) costs by up to 30%
(HBR, “A Better Way to Put Data to Work”, Aug 2022)
Key capabilities of the Alation Data Products Marketplace
Alation's Data Products Marketplace empowers both people and AI to act confidently on trusted data at scale. It transforms raw data into certified, reusable products aligned with business outcomes, with built-in automation, discovery, and governance. Teams can create, find, and reuse trusted data products while governance teams ensure consistency, compliance, and quality.
Certified Data Products Marketplace
Centralized marketplace for certified, reusable data products—curated for both business users and AI.
Data Products Builder Agent
Accelerates product creation using metadata and business context, with built-in governance.
Governed Access Request Workflow
Gates access to data products through simple, scalable request-and-approval workflows for managed distribution with no manual policy setup required.
Interoperable AI-Ready Data Products
Delivers machine-readable, context-rich data products based on the Open Data Product Specification (ODPS) that are instantly consumable by AI agents, pipelines, workflows, and BI tools.
Continuous Improvement
Provides built-in dashboards with usage analytics and stakeholder feedback to help data product managers prioritize which products to invest in or evolve—ensuring value to the business.
Making reusable Data Products easily accessible through the Alation Marketplace gives us the power to operationalize our data faster.
Our data environment is complex, making it difficult to provide business value quickly. Our goal is to shift to a product mindset and treat data as a product. Alation will help us unlock business value through data products extending data-driven decision-making in our organization.
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