Leader in the digital sports entertainment and gaming industries powers superior customer experiences with Alation

Redwood City, CA – January 22, 2020 – Alation Inc., the data catalog company, today announced that DraftKings selected the Alation Data Catalog to help leverage data more effectively to serve users across its sports betting and daily fantasy sports products. With Alation, DraftKings’ data analysts and business users have a centralized, single source of reference for efficient data discovery, effective collaboration, and expanded knowledge-sharing, resulting in better products and superior customer experiences.

Data is the lifeblood of our organization. We use Alation to better understand our data, improve onboarding of new employees, and empower our teams with critical insights to build better products and features for our customers,”

– Paul Liberman, President, Global Technology & Product at DraftKings.

“DraftKings is the perfect example of an agile organization that is embracing a data culture by increasing collaboration and data access, and driving trust in data,” said Satyen Sangani, CEO of Alation. “We are excited that Alation can play an important role in DraftKings’ success and in consumers’ enjoyment of their products.”

DraftKings’ products produce billions of data points annually across a multitude of sources. Leveraging that data is key to maintaining a competitive edge in what H2 Gaming calls a $70-billion global sports betting market opportunity.

The Alation Data Catalog is central to helping DraftKings’ analysts quickly find the data they need, understand, and derive value from it to facilitate rapid iteration. DraftKings’ analytics teams help the company enhance customer experience and develop new product lines, creating new opportunities for growth by analyzing the way users engage with the platform.

For more information on Alation’s machine-learning data catalog visit: https://www.alation.com/product/

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About Alation

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. Nearly 200 enterprises drive data culture,  improve decision making, and realize business outcomes with Alation including AbbVie, DraftKings, Exelon, Finnair, Genentech, Marks & Spencer, MercadoLibre, Munich Re, New Balance, Pfizer, Scandinavian Airlines, and US Foods. Headquartered in Silicon Valley, Alation is backed by leading venture capitalists including Costanoa, Data Collective, Icon, Sapphire, and Salesforce Ventures. For more information, visit alation.com.