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Competing Apart, Sharing Together with Michael James at the NBA | Data Radicals Podcast

Sports and stats go together like hoops and nets, but the NBA is concerned with data beyond wins and shooting percentages. 🏀 Mike James, who leads the league’s D&A strategy, explains on this episode of the #dataradicals podcast how the value of data has grown from a CRM ingredient to a vital element for the NBA’s global expansion and popularity. Data Radicals is available on Apple Podcasts, Google Podcasts, Simplecast, Spotify, and most podcast apps and services. 🎧 Listen on Alation.com: https://www.alation.com/podcast/episodes/competing-apart-sharing-together-michael-james-nba/?utm_source=youtube&utm_medium=socialmedia&utm_campaign=dataradicals&utm_content=mike_james