Press Release • October 28, 2020

Back by Popular Demand: Alation Announces RevAlation

User conference features customer sessions from industry leaders creating data-driven enterprises with Alation’s data intelligence platform

Redwood City, Calif. – October 28, 2020 – Alation Inc., the data intelligence company, today announced that virtual RevAlation will return on Thursday, December 3, 2020. In response to great customer feedback from the company’s virtual May 2020 event, the user conference will resume at a biannual cadence. RevAlation brings together Alation customers who are deeply involved in the success of their organization’s self-service analytics, data governance, and data literacy initiatives to discuss challenges and learnings, share best practices, and network.

“At Alation we measure our success by customer impact, in accordance with our core values. RevAlation provides an opportunity for our customers to learn from one another’s experiences and bring that knowledge back to their organization to continue innovating,” said Satyen Sangani, CEO and co-founder, Alation. “We are excited to have an extraordinary roster of customer speakers that will share success stories of how they are using Alation in their organizations to create data-driven enterprises.”

RevAlation will kick off with presentations from Alation executives Satyen Sangani, co-founder and CEO; Aaron Kalb, co-founder and CDAO; and Raj Gossain, SVP of product. The user conference will also include breakout tracks, optional Birds of a Feather networking sessions, and three main content tracks:

  • The Business Track features executive-level sessions discussing data culture, data in the COVID era, and rolling out an enterprise data program. Attendees will hear from top data executives including Wendy Turner-Williams, VP of data management & strategy at Salesforce; Michelle Hoiseth, CDO at Parexel; and Minna Kärhä, head of data & analytics at Finnair.

  • The Alation @ Work Track includes sessions on using Alation to create a single source of truth, for data governance, and as a first-class training program. Presenters include Anthony Forbers, VP of corporate & institutional banking, data analytics & solutions at PNC Financial Services Group; Anthony Seraphim, VP of data governance at Texas Mutual Insurance Company; and Paul Meyer, product owner, data governance at GE Aviation.

  • The Product Track offers sessions with technical deep-dives on using APIs to automate lineage, building out customizations in the business glossary, and using Alation Analytics. Speakers include leading data experts Xiaocun Xu, head of finance, data governance & quality at MassMutual; Zena Filice, senior manager, enterprise data governance at Salesforce, and Chad Baker, manager, data lifecycle management at Salesforce; and Stephen Perry, director of data & analytics at Genius Sports.

RevAlation is free of charge and open to customers and select guests of Alation. See the full agenda and speaker lineup, and register for RevAlation


About Alation

Alation is the leader in enterprise data intelligence solutions, enabling self-service analytics, cloud transformation, data governance, and AI-ready data. More than 550 enterprises build data culture and improve data-driven decision-making with Alation, including Cisco, Nasdaq, Pfizer, Salesforce, and Virgin Australia. Alation has been named to Inc. Magazine’s Best Workplaces list five times, is a 2022 UK’s Best Workplaces™ in tech and Best Workplaces™ for Women, and recognized as a 2022 and 2023 UK’s Best Workplaces™. For more information, visit

Alation Media Contact

Lauren Lloyd

Director, Corporate Communication