Press Release • May 13, 2020

Alation Strengthens Privacy Capabilities with BigID Partnership

Empowers organizations to mitigate risk, delivering privacy-aware data use and improved adherence to data privacy regulations

Redwood City, CA – May 13, 2020 – Alation Inc., the data intelligence company, today announced a partnership with BigID, the leading modern data intelligence platform for privacy, protection and perspective, to enable enterprises to consistently protect sensitive data and personal information, and ensure compliance with emerging data privacy regulations including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The partnership delivers a unified interface integrated with a unified data inventory and personal information mapping to govern data usage at the point of consumption.

Now, organizations can automate and scale how they find data and understand whose data it is. Data stewards can manage data insights based on both business and legal knowledge and apply policies to better adhere to data privacy regulations, mitigating the financial and reputational risk of breaches.

Enterprises lack a comprehensive understanding on what data is covered by privacy mandates and where data elements are located. The partnership delivers a consolidated solution that enables CDOs, data stewards, and analytics teams to understand which policies apply to which data sets based on privacy regulations, internal policies, and the relationship of the data to the data subject or consumer. The integration of Alation and BigID guides self-service analytics users through privacy-aware data consumption by mapping business glossary terms to data elements across enterprise infrastructure. Users now gain visibility into which policies apply to specific data sets across a complex data ecosystem.

“The partnership between BigID and Alation is a natural fit. We provide the foundational discovery and privacy insight necessary to translate policy into the technical identification of data – and Alation enables customers to scale privacy-centric governance and automate data stewardship for all their data. Together, we empower users with the ability to take action at the time of execution,” said William Murphy, Alliances and Business Development, BigID.

The partnership is significant and timely as governments are increasingly enforcing regulations on how corporations must handle data that contains personal information, personally identifiable information, and personal health information, and are issuing penalizing infractions at an increasing rate. Violations of GDPR and CCPA have already resulted in aggregate fines. Enforcement of GDPR alone has already resulted in fines in excess of $550MM USD.

To learn more about Alation’s partnership with BigID:

About BigID

Based in New York, BigID uses advanced machine learning and identity intelligence to help enterprises better protect their customer and employee data at petabyte scale. Using BigID, enterprises can better safeguard and assure the privacy of their most sensitive data, reducing breach risk and enabling compliance with emerging data protection regulations like the EU’s General Data Protection Regulation and California Consumer Privacy Act. BigID has raised $146 million in funding since its founding in 2016 and has been recognized for its privacy innovation as the 2018 RSA Conference Innovation Sandbox winner, a CB Insights 2018 Cyber Defender, Network Products Guide 2018 IT World Awards “Hot Company of the Year” winner, a 2019 InformationWeek Vendor to Watch, a 2019 Business Insider enterprise vendor “to bet your career on,” and a 2019 World Economic Forum Technology Pioneer. Learn more at or visit to schedule a demo.

About Alation

Alation is the leader in enterprise data intelligence solutions, enabling self-service analytics, cloud transformation, data governance, and AI-ready data. More than 550 enterprises build data culture and improve data-driven decision-making with Alation, including Cisco, Nasdaq, Pfizer, Salesforce, and Virgin Australia. Alation has been named to Inc. Magazine’s Best Workplaces list four times, is a 2022 UK’s Best Workplaces™ in tech and Best Workplaces™ for Women, and recognized as a 2022 and 2023 UK’s Best Workplaces™. For more information, visit

Alation Media Contact

Lauren Lloyd

Director of Public Relations