Press Release • February 9, 2021

Fifth Third Bank Partners with Alation to Access Governed Data Across the Enterprise

Data intelligence platform powers omni-channel, data-driven customer experiences

Redwood City, Calif. – February 9, 2021 – Alation Inc., the data intelligence company, today announced that Fifth Third Bank selected Alation as its platform to share data across the organization. The platform will enable teams across the bank to use data to drive innovation that delivers superior customer engagements and outcomes.

Using Alation, Fifth Third created a single source where data is cataloged, tagged, governed, and shared – creating efficiencies and improving speed and security. Data scientists, analysts, and engineers can find data and context on that data in one central place.

“Data is at the core of running our business and Alation is at the center of our data ecosystem. By empowering our teams with knowledge about our data, we are lowering the barrier for generating insights, and can provide a better customer experience,” said Sebastian LaRosa, Director of Data Platforms, Vice President, Fifth Third Bank. “We chose Alation because it allows for controlled visibility and access into trusted data, and a next-gen approach to data management at the point of consumption so that the right data is used by the right people.”

“Today, financial institutions find themselves competing to deliver the personalized experiences consumers have come to expect from companies like Amazon. Data is both the enabler and the competitive advantage behind these experiences,” said Satyen Sangani, CEO and co-founder, Alation. “Fifth Third Bank is at the forefront of leveraging data-as-an-asset and we’re thrilled that Alation puts trusted, governed data to drive innovation and positive, omni-channel customer engagements.”

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About Alation

Alation is the leader in enterprise data intelligence solutions, enabling self-service analytics, cloud transformation, data governance, and AI-ready data. More than 550 enterprises build data culture and improve data-driven decision-making with Alation, including Cisco, DocuSign, Nasdaq, Pfizer, and Samsung. Alation has been named to Inc. Magazine’s Best Workplaces list five times, is a 2022 UK’s Best Workplaces™ in tech and Best Workplaces™ for Women, and recognized as a 2022 and 2023 UK’s Best Workplaces™. For more information, visit

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Lauren Lloyd

Director, Corporate Communication