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Sponsors Women in Data and Women in Revenue;
Debuts special edition of Women Who Catalog Event featuring Parexel CDO, Michelle Hoiseth

Alation launches new company initiatives to further support women in data and technology linkedin

Redwood City, Calif. – March 8, 2021 – Alation Inc., the leader in enterprise data intelligence solutions, today announced new company initiatives to further support women in data and technology. To kick off, Alation is sponsoring two international nonprofits, Women in Data and Women in Revenue (WiR); and in honor of International Women’s Day (#IWD2021), the company is hosting a special edition of its Women Who Catalog event with guest of honor Michelle Hoiseth, Chief Data Officer (CDO) of Parexel, a $2.5B global provider of biopharmaceutical services.

Alation is proud to ally with nonprofits that support women’s success, as well as a more equitable industry. Studies reveal that diverse teams have a positive impact on business performance, employee retention, and employee engagement. Gender is one aspect of diversity, and with the sponsorship of Women in Data and Women in Revenue, which empower women in data, marketing, sales, and technology, Alation extends its support for their missions, members, programs, content, and events.

Today, March 8, 2021 at 11 a.m. PST / 2 p.m. EST, Alation is hosting a special edition of its Women Who Catalog event to celebrate International Women’s Day. Women Who Catalog supports diversity in data careers and provides a forum for networking, education, and career development for women in analytics, data science, machine learning, and artificial intelligence (AI). Attendees will hear from Michelle Hoiseth and learn about her journey to becoming CDO of Parexel. Register for today’s event here.

“Women are disproportionately represented in technology, specifically in the data and analytics space,” said Tracy Eiler, CMO of Alation and founding member of Women in Revenue. “The most successful, innovative, and productive organizations have a diverse employee-base. It’s time to disrupt the status quo and help companies understand what it takes to attract and retain us. This is the first of many steps Alation is taking to foster communities and partnerships with organizations that embrace and take meaningful action to support, celebrate, and empower women.”

Women in Data was founded to foster a community of women dedicated to career advancement and uplifting one another. Its mission is to increase diversity in data careers, and provide awareness, education, and advancement to women in technology, specifically analytics, data science, machine learning, and AI. Women in Revenue was founded in 2018 by 12 revenue-driven women. The organization’s mission is to achieve workplace equity through networking opportunities, mentorship, and education.

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About Alation
Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. More than 230 enterprises drive data culture, improve decision making, and realize business outcomes with Alation, including AbbVie, American Family Insurance, Cisco, Exelon, Finnair, Munich Re, New Balance, Pfizer, Scandinavian Airlines, and US Foods. Headquartered in Silicon Valley, Alation is backed by leading venture capitalists including Costanoa, Data Collective, Icon, Sapphire, and Salesforce Ventures. For more information, visit