Customer Spotlight: How Brambles Governs Critical Data at Scale

  • On-demand · Video
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Organisations today are collecting vast amounts of data, yet often struggle to extract meaningful insights. The problem is less about data volume and more about identifying what information is relevant.

During this fireside chat, hear how Brambles is currently building a practical and scalable approach to data governance by operationalising Critical Data. Facing fragmented definitions and manual processes, Brambles are in the process of aligning business, data, and governance teams around a shared understanding of data to drive critical decision-making and business outcomes.

In this session, Alistair Griffin, Global Data Governance Lead at Brambles, shares:

  • How Brambles is prioritising governance efforts around critical data to better align data management with business priorities

  • How the team is defining and governing Critical Data Elements (CDEs) across a complex, global data landscape

  • How standardisation and automation are being used to embed consistent governance and accountability at scale

  • Why focusing on data trustworthiness, rather than trying to govern everything, is key to enabling confident decision-making

  • How Brambles is shifting data governance from a manual burden toward a strategic driver of business value

Meet Your Speakers

  • Alistair Griffin

    Alistair Griffin

    Global Data Governance Lead

  • Luke McLaughlan

    Luke McLaughlan

    Senior Product Manager

    Luke McLaughlanin

    Luke McLaughlan

    Senior Product Manager, Alation

    Luke McLaughlan is a Senior Product Manager at Alation, where he leads product for Critical Data Manager — automated governance for the data behind an organisation's most critical reports. He has spent the last decade on the gap between what governance tools promise and what the executives accountable for data actually need from them, first as a technology strategy consultant in regulated industries, then as a Solutions Architect at Salesforce and Alation. His work sits at the intersection of regulatory accountability, AI-era data risk, and the realities of running a governance program at scale.

    Alation

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