Next week we’re headed to the annual Gartner Data & Analytics Summit in Sydney, Australia and we’re doing something a bit different at our booth! If you’ve been keeping up with the news, you’ve heard about the destructive bushfires that have burned more than 27.2 million acres across Australia. As a California-based company, we’ve witnessed the damage that wildfires can inflict first-hand over the last three years, and understand the devastation they cause for local communities, people and wildlife. So this year, instead of providing the traditional, “tchotchkes” and giveaways at the Alation booth, #S2, we’re using our resources to support charities that will make a positive impact on the inhabitants of Australia and give back to the community affected by the continuing bushfires.

If you’re attending the Gartner Data & Analytics Summit in Sydney from February 17 – 18, folks who stop by the Alation booth and have their badge scanned will be asked to select one charity – Australia Zoo Wildlife Warriors, the Australian Red Cross or the NSW Rural Fire Service (NSW RFS) – and Alation will donate $5 AUD to it. We chose these charities for a number of reasons, but most importantly because they all support three different groups affected by the fires: wildlife, people, and volunteers.

At the end of the conference, we will calculate the donations each charity receives and also match it, which means that for every badge scanned, a charity will receive a total of $10 AUD. The Gartner Data & Analytics Summit in Sydney typically hosts around 1,200 attendees and our goal is to raise more than $5,000 AUD to support recovery efforts – that means we’ll need the power of the community to reach it. We hope you stop by our booth, scan your badge to make a difference, and if you’re interested, get a demo of the Alation Data Catalog for a good cause. You can read more about the charities we’re working with below.

More about the charities:

The Australia Zoo Wildlife Warriors was established by Steve and Terri Irwin and the Australia Zoo Wildlife Hospital takes in animals from all over Australia. Hundreds of thousands of native wildlife have been affected by the Australian bushfires. The hospital is helping to treat hurt and injured animals that have been evacuated.

The Australian Red Cross is helping people and communities recover from disasters by giving them the support they need, whenever and wherever they happen. Donations to Red Cross support on-the-ground disaster services, mid-to-long-term recovery, and provide immediate assistance grants to support people whose homes were destroyed, or to make structurally damaged homes safe to return to. They also support people hospitalized for injuries as a result of the fires.

The NSW Rural Fire Service is the lead combat agency for bushfires in New South Wales and is widely acknowledged as the largest volunteer fire service in the world. Members of the NSW RFS are trained to ensure they know what to do in an emergency. They also work closely with other agencies to respond to a range of emergencies and aim to reduce the likelihood and consequence of fires occurring.


What is a Data Catalog eBook