Alation to Sponsor, Exhibit and Speak at Gartner Business Intelligence & Analytics Summit 2016

Alation to Sponsor, Exhibit and Speak at Gartner Business Intelligence & Analytics Summit 2016

Customer Safeway to Present on Utilizing Collaborative Data Catalogs for Customer Loyalty Analytics

REDWOOD CITY, Calif. – March 9, 2016 – Alation, Inc., the data intelligence company, today announced that it will exhibit, present and is a sponsor at the Gartner Business Intelligence & Analytics (BI) Summit 2016, to be held March 14-16 at the Gaylord Texan Hotel & Convention Center in Grapevine, Texas. Alation and customer, Safeway, will jointly present a session on how Safeway analyst teams are leveraging Alation’s collaborative data cataloging technology to personalize customer loyalty analytics on Wednesday, March 16, from 2-2:30 p.m. CT.

In this interactive session, Kristie Allen, director of analytics, digital & e-commerce, at Albertsons Companies, and Stephanie McReynolds, vice president of marketing at Alation, will present how Safeway/Albertsons data analysts, the second largest supermarket chain in North America, uniquely discover and implement customer analytics through its shared data catalog, allowing them to better understand, extract and query metadata. This approach in today’s data-heavy commerce environment has allowed Safeway to better serve its customers by intricately and individually anticipating its customers buying behaviors, all through the help of collaborative analytics.

Learn how, with Alation’s collaborative data catalog, Safeway’s analysts gain an immense understanding of its global analyst queries and data sources, efficiently collaborating on some of the most complex customer analytics projects. Safeway will share real-world examples, dissecting its ability to collaborate across the globe using a follow-the-sun model to create process and share queries from multiple data sources, seeing metadata, and crowd source knowledge about the data, resulting in tremendous time- and cost-savings.

Details-at-a-glance

What: “Safeway Personalizes Customer Loyalty Analytics with a Collaborative Data Catalog”

Who: Kristie Allen, director of analytics, digital & e-commerce, Albertsons Companies and Stephanie McReynolds, vice president of marketing, Alation

When: Wednesday March 16, 2-2:30 p.m. CT

See what customers are talking about

Visitors at Gartner BI & Analytics Summit can request a live demo of Alation, the first data catalog built for collaboration. With Alation, analysts are empowered to search, query and collaborate on their data to achieve faster, more accurate insights.

Alation automatically captures the rich context of enterprise data, including what the data describes, who has used it, and the fit between the data and different types of analysis. Alation’s catalog is generated and updated using machine learning and improved through human collaboration between analysts, stewards, experts and business users.

To register for the event, visit http://www.gartner.com/events/na/business-intelligence#!registration