Organizations rely on the Alation Data Catalog to support customer data culture initiatives

REDWOOD CITY, Calif. — March. 14, 2019 Alation Inc., the data catalog company, today announced impressive Q4 2018 customer growth to cap off year-on-year, triple-digit revenue growth. Driven by the need to innovate with analytics, enterprises are turning to the Alation Data Catalog to support the creation of a customer data culture. In Q4, Alation added 20 customers, including Farm Credit Services of America, Finnair, Liberty Mutual Insurance, Mission Lane, Nebraska Furniture Mart, and Syngenta.

Demand for data catalogs continues to grow as more and more enterprises look to establish broad-based data literacy, embrace a customer data culture, and create the foundation for cultural change with the understanding of how hard it is for people to use data today.”

– Satyen Sangani, CEO, Alation

“Enterprises are leveraging the Alation Data Catalog to drive their teams to use data in every part of their business. GoDaddy is making the cultural shift from a developer-led community to a customer-first company; Munich Re is driving the economic engine of green energy with new re-insurance products; and Pfizer is discovering new, innovative drug applications. Our customers are driving innovation because their employees have access to data they previously could not find or make sense of,” said Satyen Sangani, CEO of Alation. “Demand for data catalogs continues to grow as more and more enterprises look to establish broad-based data literacy, embrace a customer data culture, and create the foundation for cultural change with the understanding of how hard it is for people to use data today.”

While enterprises recognize the importance of adopting self-service analytics, they often fail to realize the value from those efforts. In a recent survey of executives from NewVantage Partners, 92% of respondents reported that they are increasing the pace of investment in big data and artificial intelligence (AI), but less than half (47%) say they are competing on data and analytics; only 31% say they have created a data-driven organization and only 28% say they have forged a data culture. The Alation Data Catalog acts as a catalyst for successful self-service analytics, closing the gap between data and analytics and business impact by combining machine learning and human curation to increase analyst productivity, promote agile governance, and support customer-first innovation.

“A customer-centric approach to data and analytics is at the heart of Syngenta’s digital strategy, and our new data catalog has potential to impact across the value chain, from increasing the speed of R&D innovation through to faster, better informed decision making for us and our customers,” said Elisabeth Mangold, head of data stewardship, data and analytics at Syngenta. “The catalog allows us to take our data strategy to the next level, using it to its full potential across every part of our business, delivering better grower outcomes and increased value to our customers.”

The companies that are successful at creating a customer data culture are changing the way they think and use data. To do so, they are following some key principles, including adopting a scientific mindset where ideas move from observations to hypothesis to theories to laws of business, and embracing automated intelligence so people can spend less time on manual tasks and more time thinking creatively and finding insights. Read more about how companies are implementing a customer data culture with the Alation Data Catalog as the foundation for accessibility, collaboration, and trust here.

The Alation Data Catalog closes the gap between investments in self-service analytics and the ability to use analytics to better understand customers and drive business value. Industry experts have recognized Alation’s leadership in the machine learning data catalog category, including:

Read more about Alation’s machine learning data catalog online at

Learn more about the Alation Data Catalog:

About IDC MarketScape

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Alation

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. Nearly 200 enterprises drive data culture,  improve decision making, and realize business outcomes with Alation including AbbVie, DraftKings, Exelon, Finnair, Genentech, Marks & Spencer, MercadoLibre, Munich Re, New Balance, Pfizer, Scandinavian Airlines, and US Foods. Headquartered in Silicon Valley, Alation is backed by leading venture capitalists including Costanoa, Data Collective, Icon, Sapphire, and Salesforce Ventures. For more information, visit