Alation to Sponsor, Exhibit and Speak at Gartner Business Intelligence & Analytics Summit 2016

Customer Safeway to Present on Utilizing Collaborative Data Catalogs for Customer Loyalty Analytics

REDWOOD CITY, Calif. – March 9, 2016 – Alation, Inc., the data catalog company, today announced that it will exhibit, present and is a sponsor at the Gartner Business Intelligence & Analytics (BI) Summit 2016, to be held March 14-16 at the Gaylord Texan Hotel & Convention Center in Grapevine, Texas. Alation and customer, Safeway, will jointly present a session on how Safeway analyst teams are leveraging Alation’s collaborative data cataloging technology to personalize customer loyalty analytics on Wednesday, March 16, from 2-2:30 p.m. CT.

In this interactive session, Kristie Allen, director of analytics, digital & e-commerce, at Albertsons Companies, and Stephanie McReynolds, vice president of marketing at Alation, will present how Safeway/Albertsons data analysts, the second largest supermarket chain in North America, uniquely discover and implement customer analytics through its shared data catalog, allowing them to better understand, extract and query metadata. This approach in today’s data-heavy commerce environment has allowed Safeway to better serve its customers by intricately and individually anticipating its customers buying behaviors, all through the help of collaborative analytics.

Learn how, with Alation’s collaborative data catalog, Safeway’s analysts gain an immense understanding of its global analyst queries and data sources, efficiently collaborating on some of the most complex customer analytics projects. Safeway will share real-world examples, dissecting its ability to collaborate across the globe using a follow-the-sun model to create process and share queries from multiple data sources, seeing metadata, and crowd source knowledge about the data, resulting in tremendous time- and cost-savings.

Details-at-a-glance

What: Safeway Personalizes Customer Loyalty Analytics with a Collaborative Data Catalog

Who: Kristie Allen, director of analytics, digital & e-commerce, Albertsons Companies and Stephanie McReynolds, vice president of marketing, Alation

When: Wednesday March 16, 2-2:30 p.m. CT

See what customers are talking about

Visitors at Gartner BI & Analytics Summit can request a live demo of Alation, the first data catalog built for collaboration. With Alation, analysts are empowered to search, query and collaborate on their data to achieve faster, more accurate insights.

Alation automatically captures the rich context of enterprise data, including what the data describes, who has used it, and the fit between the data and different types of analysis. Alation’s catalog is generated and updated using machine learning and improved through human collaboration between analysts, stewards, experts and business users.

To register for the event, visit http://www.gartner.com/events/na/business-intelligence#!registration

About Alation

Alation is the first data catalog built for collaboration. With Alation, analysts are empowered to search, query and collaborate on their data to achieve faster, more accurate insights. Alation automatically captures the rich context of enterprise data, including what the data describes, who has used it, and the fit between the data and different types of analysis. Alation’s catalog is generated and updated using machine learning and improved through human collaboration between analysts, stewards, experts and business users. Alation is funded by Andreessen Horowitz, Bloomberg Beta, Costanoa Venture Capital, Data Collective and General Catalyst Partners. Customers include eBay, MarketShare and some of the world’s largest finance and retail firms. For more information, visit alation.com.

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Media Contact

Danielle Salvato-Earl Kulesa Faul for Alation alation@kulesafaul.com 650-922-7287

About IDC MarketScape

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Alation

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. Nearly 200 enterprises drive data culture,  improve decision making, and realize business outcomes with Alation including AbbVie, DraftKings, Exelon, Finnair, Genentech, Marks & Spencer, MercadoLibre, Munich Re, New Balance, Pfizer, Scandinavian Airlines, and US Foods. Headquartered in Silicon Valley, Alation is backed by leading venture capitalists including Costanoa, Data Collective, Icon, Sapphire, and Salesforce Ventures. For more information, visit alation.com.