Digital Leaders in Conversation: The Unicorn Within with Linda Yates

Linda Yates: President of Mach49, Author of The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, Public Company Board Member and Public Company CEO

In her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, Yates shares how leaders of internal startups can be successful and how legacy organizations can create venture factories. Her prescriptions provide a formula for legacy firms to win against Silicon Valley startups. Yates says disruption is not inevitable: Although existing companies have built-in advantages of ideas, capital, intellectual property, customers, goodwill, global reach, and homegrown talent, what’s often missing is a way to catalyze talent to create an internal growth engine.

In this session with Linda Yates, president of Mach49, you will:

🦄 Hear how you can build a venture factory

🦄 Learn how to nurture startups that compete with Silicon Valley

🦄 Learn how to integrate your ventures into your business