Customer Spotlight: How Brambles Governs Critical Data at Scale

Organisations today are collecting vast amounts of data, yet often struggle to extract meaningful insights. The problem is less about data volume and more about identifying what information is relevant.

During this fireside chat, hear how Brambles is currently building a practical and scalable approach to data governance by operationalising Critical Data. Facing fragmented definitions and manual processes, Brambles are in the process of aligning business, data, and governance teams around a shared understanding of data to drive critical decision-making and business outcomes.

In this session, Alistair Griffin, Global Data Governance Lead at Brambles, shares:

• How Brambles is prioritising governance efforts around critical data to better align data management with business priorities

• How the team is defining and governing Critical Data Elements (CDEs) across a complex, global data landscape

• How standardisation and automation are being used to embed consistent governance and accountability at scale

• Why focusing on data trustworthiness, rather than trying to govern everything, is key to enabling confident decision-making

• How Brambles is shifting data governance from a manual burden toward a strategic driver of business value