How Alation & Immuta Deliver Trusted Data Products

In today’s data-driven economy, organizations aren’t just building dashboards—they’re building data products that fuel strategic decisions, customer experiences, and AI models. But as the volume, velocity, and value of data grow, so do the challenges: fractured access policies, privacy concerns, manual approval bottlenecks, and inconsistent governance across platforms.

The reality is clear: Data readiness isn’t just about metadata curation anymore. It’s about trusted, governed access provisioning at scale.

That’s why we’re excited to announce a new era of collaboration between Alation and Immuta. This integration brings together two of the industry’s most powerful platforms to help organizations unlock the full value of their data safely and confidently.

A unified vision for data intelligence

At Alation, our mission has always been to help organizations find, understand, and trust their data. With the introduction of the Data Products Marketplace, we’ve extended that mission into a space where data consumers can discover curated, business-ready data products that are relevant to their use cases, from marketing analytics to regulatory compliance.

But what happens after discovery?

Access. And ideally, that access is easy for users, smart for approvers, and safe for the business.

This is where Immuta comes in. Known for their leadership in dynamic data provisioning, automated policy enforcement, and fine-grained access control, Immuta ensures that the right people access the right data for the right reasons, with full auditability and compliance.

Together, Alation and Immuta are redefining what it means to deliver trusted data at scale.

From discovery to access in one seamless workflow

With this integration, users browsing the Alation Data Products Marketplace can request access to complete data products spanning platforms like Snowflake, Databricks, and BigQuery in a single, streamlined workflow. No tickets. No waiting on IT. No guesswork.

Behind the scenes, Immuta enforces:

• Attribute-based access control (ABAC) to dynamically grant or deny access based on user role, geography, or sensitivity of the data

• Data masking policies for sensitive fields like social security numbers or health information

• Configurable approval workflows that route requests to the right data owners and enable federated governance for business domains

• AI-driven risk scoring and access recommendations to help approvers make fast, informed decisions based on historical information

This is end-to-end policy automation that starts in the Marketplace and finishes with real-time, governed access - maintaining consistent context and reducing friction

Why this matters: Governance without tradeoffs

Traditional approaches to data governance often ask users to choose between control and speed, compliance and insight.

Not anymore.

With Alation and Immuta, organizations can:

• Accelerate time-to-insight by empowering users with self-service data access and an intuitive interface

• Ensure regulatory compliance with privacy laws like GDPR, HIPAA, and CCPA through automated policy enforcement, purpose-based access controls, and timebound approvals, purpose-based access controls, and timebound approvals

• Increase trust and transparency with full visibility into who accessed what, when, and why

• Scale data provisioning responsibly by embedding governance into  data consumers’ existing platforms and workflows

It’s a model that doesn’t just support data democratization – i – it enables it securely, efficiently, and at enterprise scale, efficiently, and at enterprise scale.

The data product operating model, operationalized

Forward-thinking companies are already embracing data product operating models and their corollary, data mesh. But operationalizing these models requires more than taxonomy and intention in theory. It requires platforms that support them in practice.

With this integration, Alation becomes more than a data catalog – it’s a governed digital storefront for trusted data products. Each data product is discoverable, explainable, and securely accessible. And Immuta becomes more than a data provisioning platform – it instills trust and confidence in data product utilization, ensuring that what is accessible is also authorized and auditable.

Together, Immuta and Alation provide a foundation for organizations to:

• Treat data as a product, not just an asset

• Enable business users to work with data safely and independently

• Build a future-proof architecture for federated data governance and intelligent provisioning

The future of data is marketplace-driven and governance-led

As organizations lean into advanced data analytics and AI/ML initiatives, they will need new approaches to meet higher demands. That necessitates a system in which data discovery and provisioning is:

• Intuitive for users

• Policy-aware by default

• Composable across platforms

• Secure and compliant at every step

In a world where data is both a competitive advantage and a compliance liability, the Alation and Immuta integration gives data leaders a way to strike the balance between insights and peace of mind. It’s not just a better way to govern data. It is a smarter, faster, and more scalable way to deliver data products that people trust.

Ready to power the next generation of trusted data products? Join us for a joint webinar to see how governed self-service data access is being reimagined. Learn how the Alation Data Marketplace and Immuta’s dynamic provisioning work together to make secure, scalable, and seamless data product delivery a reality.

Don’t miss this session—register now to future-proof your data product strategy.