Press Release • January 22, 2020

DraftKings Leverages the Alation Data Catalog to Help “Win” Mobile Sports Betting Industry

Leader in the digital sports entertainment and gaming industries powers superior customer experiences with Alation

Redwood City, CA – January 22, 2020 – Alation Inc., the data intelligence company, today announced that DraftKings selected the Alation Data Catalog to help leverage data more effectively to serve users across its sports betting and daily fantasy sports products. With Alation, DraftKings’ data analysts and business users have a centralized, single source of reference for efficient data discovery, effective collaboration, and expanded knowledge-sharing, resulting in better products and superior customer experiences.

Data is the lifeblood of our organization. We use Alation to better understand our data, improve onboarding of new employees, and empower our teams with critical insights to build better products and features for our customers,”

– Paul Liberman, President, Global Technology & Product at DraftKings.

“DraftKings is the perfect example of an agile organization that is embracing a data culture by increasing collaboration and data access, and driving trust in data,” said Satyen Sangani, CEO of Alation. “We are excited that Alation can play an important role in DraftKings’ success and in consumers’ enjoyment of their products.”

DraftKings’ products produce billions of data points annually across a multitude of sources. Leveraging that data is key to maintaining a competitive edge in what H2 Gaming calls a $70-billion global sports betting market opportunity.

The Alation Data Catalog is central to helping DraftKings’ analysts quickly find the data they need, understand, and derive value from it to facilitate rapid iteration. DraftKings’ analytics teams help the company enhance customer experience and develop new product lines, creating new opportunities for growth by analyzing the way users engage with the platform.

For more information on Alation’s machine-learning data catalog visit:

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About Alation

Alation is the leader in enterprise data intelligence solutions, enabling self-service analytics, cloud transformation, data governance, and AI-ready data. More than 550 enterprises build data culture and improve data-driven decision-making with Alation, including Cisco, Nasdaq, Pfizer, Salesforce, and Virgin Australia. Alation has been named to Inc. Magazine’s Best Workplaces list four times, is a 2022 UK’s Best Workplaces™ in tech and Best Workplaces™ for Women, and recognized as a 2022 and 2023 UK’s Best Workplaces™. For more information, visit

Alation Media Contact

Lauren Lloyd

Director, Corporate Communication